Our Partners
We partner with brands at every stage—accelerating growth from idea to global recognition
MISSGUIDED
Founded with a passion for empowering young women to look and feel confident through fashion, MISSGUIDED is a dynamic fashion brand dedicated to inspiring the next generation of extraordinary trendsetters. Targeting women aged 18–29, MISSGUIDED offers an eclectic mix of everyday essentials, street-chic fits, and trend-driven styles. With a mission to always deliver the latest styles at accessible prices, MISSGUIDED stays at the forefront of fashion and style innovation.
SUMWON
In 2023, Nitin P., the founder of MISSGUIDED, launched SUMWON STUDIOS with SHEIN as a strategic investor. Powered by SHEIN Xcelerator, SUMWON has an innovative and creative approach to developing and designing direct-to-consumer fashion brands for those who want to express themselves in every setting, delivering on-demand styles to men, women, and kids.
COSMINA
Cosmina is a modern expression of timeless style rooted in the elegance of heritage dressing. We create refined staples for women who favor subtle sophistication over loud statements. Each piece is designed with purpose—clean lines, tailored silhouettes, and a soft yet confident palette. Inspired by the quiet confidence of classic wardrobes and contemporary city living, Cosmina is less about trends and more about style longevity, seasonless essentials, and the power of less. Cosmina is more than what you wear—it's how you wear it.
Athîral
Designed in the UK, Athîral delivers effortlessly stylish and trend-driven outfits for women who want to look put together without overthinking it. Our pieces are easy to throw on and always on trend—perfect for brunch, errands, or last-minute getaways. Simplify your style while turning heads wherever you go—we've got you covered.
JIAN LASALA
Filipino designer Jian L. is renowned for crafting show-stopping evening gowns for Miss Universe candidates and international runways across Asia. He also founded Lasala Bridal, offering "designer wedding gowns you can actually afford." With a major in patternmaking and dressmaking from Slims Fashion School, he combines his expertise in fashion design, creativity, and marketing by fusing modern tailoring and demi-couture craft with trend-forward ready-to-wear fashion.
ARC BY SIGMAS
Sigmas emerged not just as an activewear brand but as a movement—a mindset woven into motion. Rooted in the belief that performance begins from within, Sigmas empowers a new generation to move with purpose, clarity, and inner strength by merging style-forward silhouettes with cutting-edge materials and innovative designs at ultra-accessible price points. Built for those who know that movement comes from within, every piece reflects our philosophy: Dominance is not force, it's resonance. Style is not noise, it's a signal. Fitness is not image, it's intention—because Sigmas is more than apparel; it's alignment.